In 1988, after 23 years of owning & operating one of the southeast’s largest landscape design & installation company, a retail garden center, a lawn maintenance company, and a partner and founder of one of the nation’s largest wholesale groundcovers business, Joe Gayle decided to seek a new light. Concept Similar to his landscape designs, he came up with a business concept unique to the industry. He began attacking this new plan by introducing it to all that he could. Implementing a concept of this nature was more than unique, it was profound. And by breaking the common practice of hiding the landscape design & managerial costs in the landscape budgets by openly and honestly representing his clients first and foremost, he effectively empowered these visionary new clients with information that allowed them to make decisions based on his extensive knowledge of horticulture, architecture, and construction each mingled with his artistic & eclectic flair. Thus affording all of his new clients, the best options in design. Implementation In return and by virtue of the hundreds of clients that have entrusted Joe A Gayle & Associates since 1988 with their landscape designs, their budgets, and the well being of their homes, these clients have empowered Joe A Gayle & Associates to solicit, negotiate, and receive on their behalf; the best landscape that money can buy regardless of their relative budget. Completion: With numerous friends that began as clients, Joe A. Gayle & Associates and Joe Gayle’s success is not measured by the awards, the numerous articles, or by the names and photographs that have become our references and friends. Rather by the appreciation, satisfaction, and enjoyment that each so frequently elaborate to our staff when our duties are completed and their landscapes are the desired extension of their homes, as sought and demanded by our proprietor and passionate leader, Joe Gayle.